Hi, I'm
Strategic Marketing Leader
I transform marketing operations and drive growth through data-driven strategies, automation, and compelling storytelling. With 10+ years across Biotech, SaaS, Higher Education, and Hospitality.
Built, Scaled & Advised
I'm a marketing strategist who believes in the power of data-driven creativity to build meaningful connections between brands and their audiences.
My journey has taken me from the safari lodges of Tanzania to the tech hubs of Zurich, with stops in Italy, Sweden, and Wales along the way. Each experience has shaped my approach: understanding diverse audiences, adapting to different markets, and always keeping the customer at the centre of every strategy.
Currently building marketing automation strategies at Hamilton Bonaduz AG in Switzerland, focusing on customer journey mapping and leading global marketing initiatives for their Process Analytics unit.
Hamilton Bonaduz AG, Switzerland
Smallpdf AG, Switzerland
PDF Tools AG, Switzerland
B Natural SRL, Italy
Docsity SRL, Italy
Intimate Places Limited, Tanzania
Automobili Lamborghini, Italy
A curated look at some of my personal businesses and entrepreneurial ventures — coming soon
In progress
I'm currently documenting my personal businesses and entrepreneurial projects. Check back shortly.
The principles that guide my thinking and fuel my ambition
I believe in the discipline of turning ambition into action — setting clear milestones, building the systems to reach them, and having the patience to see them through.
As data-driven professionals, we build our strategies on the foundation of great data. But the most impactful decisions are rarely made by numbers alone. It's the synthesis of rigorous analysis with sharp business instinct — and the intellectual courage to embrace the full, messy complexity of a problem — that turns good thinking into genuine breakthrough.
Every day, I chase that magic. I believe in pushing beyond the boundaries of what's considered possible — and beyond the limits of my own perceived capabilities. Because the distance between ordinary and extraordinary is rarely talent. It's the relentless willingness to explore the unknown.
Life outside of marketing
When I'm not crafting marketing strategies or diving into data, you'll find me in the Swiss Alps, discovering new cultures through travel, or perfecting my Italian cooking.
Whether you're looking for a marketing leader, want to discuss a collaboration, or just want to chat about the industry, I'd love to hear from you.
Ticino, Switzerland
C EU/EFTA Permit